LV起訴廈門一樓盤房企與物業公司，多方回應

近日，有媒體報道，路易威登馬利蒂（Louis Vuitton Malletier，簡稱“LV”）起訴廈門某樓盤房企與物業公司。報道稱，LV主張小區公共區域大量使用與其注冊商標高度近似的四葉花卉紋樣，涉嫌攀附品牌。

A local court has refuted online claims that luxury brand Louis Vuitton (LV) sued a Xiamen real estate developer over decorative floral patterns on a residential complex, saying the case instead concerns the alleged sale of counterfeit products.

Recent media reports claimed that LV had sued a real estate developer in Xiamen and its property management company over the alleged use of a four-petal floral motif resembling the brand's monogram in the complex's public areas, alleging trademark infringement.

此前，“好怕LV告我家房子”就曾登上熱搜，引發網友爭議與擔憂（）。

對此， 據北京日報報道， LV內部知情人士透露，本案并非因樓盤公共區域裝飾紋樣與路易威登商標近似而提起訴訟，也并非針對建筑裝飾或傳統紋樣本身，而是相關場所內存在涉嫌銷售假冒路易威登商品的行為。

根據案件具體情況，權利人依法主張相關經營主體及物業管理方應承擔相應的管理責任和法律責任。該人士表示，本案的核心爭議是涉嫌銷售假冒商品及相關主體的管理責任，而非樓盤裝飾圖案，更不存在針對中國傳統紋樣提起訴訟的情況。

However, a source familiar with the matter told Beijing Daily that the lawsuit was not related to decorative patterns on the building's exterior or any architectural features. Instead, it was filed over the suspected sale of products bearing counterfeit LV trademarks at a store within the complex. The company sought to hold both the store operator and the property management company accountable for their respective roles.

7月26日，廈門市湖里區人民法院發布情況通報稱，網傳案情“路易威登公司起訴地產開發商，因樓盤外立面四葉類雕花裝飾商標侵權”不屬實，全文如下：

針對近日網絡流傳的（2026）閩0206民初8217號案件相關信息，網傳案情“路易威登公司起訴地產開發商，因樓盤外立面四葉類雕花裝飾商標侵權”不屬實，我院現就有關情況通報如下：

經核實，該案系路易威登公司起訴某小區沿街服裝店經營者彭某銷售侵犯其注冊商標的服裝，其余被告系因怠于履行管理職責被訴承擔相應責任，案件與網傳樓盤外立面雕花裝飾沒有關聯。目前該案尚未開庭。案件相關信息請以我院官方發布為準。

感謝社會各界對法院工作的關注，歡迎通過正規渠道咨詢了解案件動態，請廣大網民理性甄別網絡信息，不信謠不傳謠。

廈門市湖里區人民法院

2026年7月26日

On Sunday, the Huli District People's Court in Xiamen, Fujian province, issued a statement clarifying that online claims linking the lawsuit to carved floral patterns on the building's exterior were false.

According to the court, the case involves LV suing a clothing store operator surnamed Peng for allegedly selling garments bearing counterfeit LV trademarks. The other defendants, including the property management company, are accused of failing to fulfill their supervisory obligations. The court stressed that the case has no connection to the building's exterior decorations. It added that the case has yet to be heard and urged the public to rely on information officially released by the court.

公開數據顯示，近五年，LV在中國發起的商標維權訴訟高達1691起，僅2026年上半年就新增56起。人民法院公告網顯示，北京知識產權法院于7月16日公開審理一起涉及路易威登的商標行政糾紛案。案號為（2026）京73行初4727號，原告為路易威登馬利蒂，被告為國家知識產權局（）。路易威登馬利蒂也是此前起訴茉莉奶白商標侵權案的原告。

來源：湖北廣播電視臺 羊城晚報 北京日報 湖里法院

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